Services
Brand & Positioning
I help you get crystal clear on what your brand stands for and why people should care. Together, we build a sharp, memorable narrative, tighten your messaging, and organize your brand so everything feels cohesive. You walk away with benefit ladders and proof points that make your value instantly obvious, to customers, retailers, and investors.
Go-To-Market & Growth
Whether you're launching something new or leveling up what already exists, I create GTM plans that actually move the needle. We connect DTC, retail, and marketplace strategies so they work together, and build full-funnel marketing plans designed to drive awareness, conversion, and repeatable, sustainable growth.
Innovation
I help you unlock what’s next, whether that’s new products, new formats, or new ways to win. We dig into insights, whitespace, and customer behavior to shape ideas that feel both exciting and commercially smart. From early concepts to launch ready, I help you build innovation that ladders up to your brand, stands out, and actually drives growth.
Fractional Leadership
You get senior marketing leadership without the full-time hire. I help you prioritize what matters, guide your team, manage partners and agencies, and bring order to the chaos. We set clear goals, build simple dashboards, and create a rhythm of execution so you finally feel in control of your marketing, and confident about where you're headed.
Clients & Partners
About Me
Hi, I'm Kim
I’m a marketer who thinks like a founder.
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I’ve spent my career building and growing brands across CPG, wellness, food, and pet—from early-stage upstarts to national names on every shelf.
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I started KAR Consulting to give founders access to senior-level brand and marketing leadership without the overhead of a full-time CMO or a big agency.
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My work sits at the intersection of insight, brand, and execution. I’m as comfortable in a positioning workshop as I am in a performance dashboard, and I care about the same things you do: making the brand stronger, the customer happier, and the numbers go up.